60-Day Launch Roadmap
Your step-by-step critical path from Idea to First Sale in 8 weeks. Execute each stage sequentially to build a massive E-Commerce Masterpiece.
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1
Brand Creation
Days 1-3Tactical Micro-Steps
- ↳ Brainstorm 10 potential brand names and narrow to 3
- ↳ Create a mood board of visual inspiration (colors, fonts, imagery)
- ↳ Write a 1-paragraph mission statement and 1-paragraph vision
- ↳ Profile your ideal customer: demographics, pain points, desires
2
Ideation & Market Research
Days 4-10Tactical Micro-Steps
- ↳ Install Baidu Translate on phone
- ↳ Create a swipe file of 10 viral TikTok organic products
- ↳ Run the Unit Economics calculator on top 3 ideas
- ↳ Decide on 1 final product concept
3
Sourcing & Unit Economics
Days 11-17Tactical Micro-Steps
- ↳ Translate exact material specs to Chinese
- ↳ Filter out Trading Companies, find Source Factories
- ↳ Pay for sample air shipping to your home
- ↳ Log all communication in a CRM spreadsheet
4
Prototyping & Legal
Days 18-24Tactical Micro-Steps
- ↳ Test the sample until it breaks
- ↳ Have 3 friends test the product blind
- ↳ Send the NNN agreement via WeChat for signature
- ↳ Confirm exact Pantone colors and packaging dimensions
5
Production & Branding Start
Days 25-33Tactical Micro-Steps
- ↳ Set up Wise or local bank transfer for low fees
- ↳ Approve the Pro Forma Invoice (PI)
- ↳ Hire a Fiverr designer for box die-cut designs
- ↳ Confirm the factory has started the bulk run
6
Logistics & Store Foundation
Days 34-43Tactical Micro-Steps
- ↳ Book the inspection date 3 days before production ends
- ↳ Review the 30-page inspection report
- ↳ Get the DDP (Delivered Duty Paid) shipping quote
- ↳ Register the domain name and connect to Shopify
7
Content & Offer Architecture
Days 44-51Tactical Micro-Steps
- ↳ Rent a studio or buy a cheap light box
- ↳ Edit top 5 photos and compress for web
- ↳ Write out a risk-reversal guarantee
- ↳ Test the checkout flow with a $1 dummy purchase
8
Audience & Hype Building
Days 52-58Tactical Micro-Steps
- ↳ Batch record 14 short-form videos
- ↳ Write 3 automated emails for the waitlist
- ↳ DM 50 micro-influencers offering a free unit for review
- ↳ Configure the Facebook Pixel on the site
9
The Drop & Optimization
Days 59-63Tactical Micro-Steps
- ↳ Confirm inventory counts match factory invoice
- ↳ Push website out of password protection mode
- ↳ Launch Meta ABO campaign with 5 creatives at $20/day
- ↳ Reply to every single comment and DM instantly
$10k/mo Business Built.
Scale, reinvest, and begin your path to $1M/yr.